If you thought 2025 was big for dog fashion, 2026 is about to take it to another level. Kiwi dog owners are leaning harder than ever into style, comfort, and personality when it comes to dressing their dogs. From colour trends to practical upgrades, here’s what is taking over this year and what you will start seeing everywhere from the dog park to your Instagram feed.
Bold Colour Blocking
Neutrals will always have a place, but 2026 is bringing bold colour blocking into the spotlight. Think rich forest greens paired with clean oat tones, deep navy with mustard, or playful pinks with warm browns. These combos look incredible on every coat colour and stand out beautifully in photos. It is all about pairing contrasting colours without clashing.
You will see this trend in collars, leads, raincoats and even bandanas. If you love colour but still want something timeless, colour blocking is the sweet spot.
Custom Vibes and Name Personalisation
Custom details are taking over. Personalised name tags, embroidered bandanas, custom patches, and monogrammed coats are popping up across New Zealand. People are wanting their dog’s accessories to feel unique, not store bought. It is an easy way to show off your dog’s vibe while also adding something genuinely useful.
Expect to see more NZ small businesses offering custom options this year, especially with technology like laser engraving and embroidery becoming more accessible.
Lightweight Raincoats for Kiwi Weather
With the wild mix of sunshine, showers and wind we get in a single day, lightweight raincoats are becoming one of the most practical essentials. The shift in 2026 is towards high quality, waterproof fabrics that are light, breathable and quick drying.
More dog owners want coats that can handle a sudden downpour without turning into a heavy, soggy mess. Easy to wash, easy to store, and comfortable for everyday walks. It is all about practicality without compromising style.
Matchy Matchy Sets
Matching accessories are everywhere. Collar and leash sets. Bandana and bow sets. Even matching coats and harnesses. People want their dog to have a cohesive look and 2026 is leaning into that fully.
This trend makes styling your dog so much easier and it looks incredibly polished in photos. The matchy matchy era is thriving.
Earth Inspired Patterns
New Zealanders love a nature moment and this year’s patterns are reflecting exactly that. Expect earthy ginghams, botanical prints, soft florals and natural toned checks. These designs blend beautifully with outdoor adventures and look stunning on every breed.
If you are into a classic look that still feels modern, this is the trend to keep an eye on.
Dog Parent and Dog Matching Moments
Human and dog matching is becoming more popular and not just for Christmas. Think matching oven mitts, tee shirts, scrunchies, hats, tote bags and more. It is fun, it photographs beautifully, and it adds that little extra personality to everyday routines.
This trend is only growing as more dog brands expand into human products.
Comfort as a Priority
Regardless of the trend, comfort is still number one. Soft webbing, breathable fabrics, adjustable fits and lightweight buckles are becoming the standard in 2026. Kiwi dog owners want accessories that look good but perform well on real walks. No rubbing, no heavy hardware, no stiff fabrics.
If it is not comfortable, it is not being used.
Final Thoughts
New Zealand’s dog fashion scene is only getting better each year, and 2026 is shaping up to be the most exciting yet. From bold colours to practical raincoats and personalised details, this year’s trends are all about expressing your dog’s personality while keeping comfort front and centre.
If you want your dog to look stylish this year, try leaning into one or two of these trends and have fun with it. After all, dog fashion is all about showing off your dog’s vibe.
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